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Is plastic Money Matter for Consumer Buying Behavior? An Empirical Analysis from Pakistan

Author

Listed:
  • Khuram Shafiq

    (M.Phil Scholar at National College of Business Administration & Economics, Lahore, Pakistan)

  • Khalil Ahmad

    (Ph.D Scholar at National College of Business Administration & Economics, Lahore, Pakistan)

Abstract

This study has explored the impact of plastic money on consumer’s buying behavior in case of Pakistan. A questionnaire based primary survey has been conducted for data collection. The questionnaire based survey is conducted among the customers in market place, supermarket, and grocery store by using convenience sampling techniques. SPSS system is used for managing and interpretation of the data. Simple linear regression analysis is used for checking the responsiveness of dependent variable due to independent variable. The independent variable is use of plastic money where as dependent variable is consumer buying behavior and reliability of data is 0.709 .

Suggested Citation

  • Khuram Shafiq & Khalil Ahmad, 2015. "Is plastic Money Matter for Consumer Buying Behavior? An Empirical Analysis from Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 4(4), pages 232-237, December.
    • Handle: RePEc:rfh:bbejor:v:4:y:2015:i:4:p:232-237
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    More about this item

    Keywords

    plastic money; consumer behavior; empirical analysis;
    All these keywords.

    JEL classification:

    • P24 - Political Economy and Comparative Economic Systems - - Socialist and Transition Economies - - - National Income, Product, and Expenditure; Money; Inflation
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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