Challenges and Opportunities for Women Entrepreneurs of Supply Chain Businesses in Pakistan

The purpose of this paper is to look into the challenges women business owners in Pakistan confront, the opportunities available to them, and how social media can improve their knowledge and business skills while also promoting women's empowerment. Qualitative methodology was used for this exploratory research using phenomenological approach. Result of this study have been broadly categorized into eight major themes that contribute to women entrepreneurs success including Socio-Economic Factor, Family support, Entrepreneur’s skills, Well-being & Work life balance, Dynamic Environment, Utility of social media, Entrepreneurial support & education and E-Commerce. The present study shows the challenges and opportunities for women entrepreneurship in supply chain dynamics is multi-dimensional and they are related to all these factors. Since this study is one of early ones to consider exploring the challenges and opportunities of women entrepreneurs in Pakistan and provides a deeper understanding on the subject so, it has practical implications for dealing with the social issue especially in the local context of Pakistan. The results of this study can be used by numerous organizations to create learning & growth materials, improving the lives of female entrepreneurs. The study has also suggested the need for further research on the subject, as in addition to qualitative, quantitative studies can be conducted. By using the research study as a foundation and building it in quantitative research, there are many opportunities for expanding the research.