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The Evolving Landscape of User Experience in AI-Powered Games: A Multigenerational Perspective

Author

Listed:
  • Dr. Arfan Arshad

    (Assistant Professor, School of Systems & Technology, University of Management & Technology, Pakistan)

  • Dr. Abid Ghaffar

    (Senior Lecturer, Dept. of Software Engineering, College of Computing, Makkah, Saudi Arabia)

  • Farah Kainaat

    (Lecturer, Institute for Art and Culture Raiwind Road Lahore, Punjab, Pakistan)

  • Muhammad Usman Siddqiue

    (Assistant Professor, Institute for Art & Culture Raiwind Road Lahore, Pakistan)

Abstract

This study looks at how user experience (UX) and artificial intelligence (AI) interact dynamically in the gaming business and how these elements have changed over the course of several player generations. The study examines how AI integration affects gaming, immersion, and overall pleasure for people from different age cohorts by using a multigenerational lens. The study examines the effects of AI-driven features on player involvement and preferences, including dynamic narrative, adaptive difficulty, and personalised interactions. It also explores the difficulties and possibilities AI presents for developing inclusive and accessible gaming experiences for a range of consumers. The ultimate goal of this article is to offer insights on how AI will shape game design in the future, meeting the changing demands and expectations of players of all ages.

Suggested Citation

  • Dr. Arfan Arshad & Dr. Abid Ghaffar & Farah Kainaat & Muhammad Usman Siddqiue, 2024. "The Evolving Landscape of User Experience in AI-Powered Games: A Multigenerational Perspective," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 599-604.
    • Handle: RePEc:rfh:bbejor:v:13:y:2024:i:2:p:599-604
    DOI: https://doi.org/10.61506/01.00366
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