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Factors Affecting Consumer Brand Loyalty in Pakistan

Author

Listed:
  • Sonia Ismat

    (Lecturer, Institute of Management Sciences, Pakistan)

  • Mazhar Ali Alyani

    (University of Sindh, Jamshoro, Pakistan)

  • Muhammad Inam Makki Khan

    (Chang An University xian Shaanxi China, School of Economics and Management, China)

  • Dr. Wajiha Yasir

    (Lecturer, Army Burnhall College for Girls Abbottabad, Pakistan)

  • Azhar Ali Alyani

    (Student of Bachelor of Public Administration at University of Sindh, Jamshoro, Pakistan)

Abstract

This study explores the relationship between customer brand loyalty, brand experience, and image. The proposed model is formulated within the framework of Pakistan's aviation industry. Customers and brands are said to have a stronger bond when there is brand loyalty. Here, an effort is made to investigate clients' preferences for purchasing services regularly. This study's examination reveals the elements that drive brand loyalty among consumers. The problem of brand loyalty in Pakistan's aviation industry has been noted, and insightful solutions are being offered to address this issue. Future researchers will benefit from the theoretical framework's improved understanding of concepts and foundation for use in many service situations.

Suggested Citation

  • Sonia Ismat & Mazhar Ali Alyani & Muhammad Inam Makki Khan & Dr. Wajiha Yasir & Azhar Ali Alyani, 2023. "Factors Affecting Consumer Brand Loyalty in Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 855-860.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:855-860
    DOI: https://doi.org/10.61506/01.00142
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