IDEAS home Printed from https://ideas.repec.org/a/rfh/bbejor/v12y2023i3p393-397.html
   My bibliography  Save this article

Political Comics: An Emerging Trend in Social Media and Its Impact on Youth

Author

Listed:
  • Saba Sadiq

    (Lecturer, Department of Mass Communication, Virtual University of Pakistan)

  • Dr. Nadia Saleem

    (Assistant Professor, Department of Mass Communication, Virtual University of Pakistan)

  • Dr. Muhammad Farrukh

    (Assistant Professor, School of Creative Arts, University of Lahore, Pakistan)

  • Darakhshan Muslim

    (Department of Education, Lecturer, Virtual University of Pakistan)

Abstract

Youth of today is greatly influenced by different social media platforms e.g. Facebook Instagram Twitter or X etc. These social media platforms offer them enormous opportunities to explore and learn new concepts and practices. This research aimed to study the emerging trend of political comics on different social media platforms and how it impacts the youth in Pakistan. This study is composed of survey analysis. This study was survey research in which a close-ended questionnaire was used to collect the data from a sample of 120 undergraduate students of Lahore district including an equal number of male and female. The study explored that political comics have some hidden meanings that have strong psychological impacts on young social media users. T-test analysis shows that political comics have both positive and negative impacts. This research concludes that nationalism and trust on state machinery is strongly damaged if its political leaders have a negative image among youth. This may lead to more political polarization among youth. This study also explores that social media plays a healthy role in political awareness with a strong and extensive impact.

Suggested Citation

  • Saba Sadiq & Dr. Nadia Saleem & Dr. Muhammad Farrukh & Darakhshan Muslim, 2023. "Political Comics: An Emerging Trend in Social Media and Its Impact on Youth," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 393-397.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:393-397
    DOI: https://doi.org/10.61506/01.00045
    as

    Download full text from publisher

    File URL: https://bbejournal.com/BBE/article/view/537/400
    Download Restriction: no
    File URL: https://bbejournal.com/BBE/article/view/537
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.61506/01.00045?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:393-397. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Irfan Chani (email available below). General contact details of provider: https://edirc.repec.org/data/rffhlpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.