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The Risks and Opportunities of Use of Social Media: Youth Perceptions

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  • Dali Osepashvili

Abstract

The use of social media is increasing day by day in Georgia. Although Facebook has millions of users, the sites TikTok and Instagram are particularly popular with young people. Because their audience is mostly young, this study aims to explore the attitudes of young people, what are the risks and opportunities related to using social media platforms. This study was carried out in 2 stages. At the first step qualitative approach for preliminary research – focus groups and in-depth interviews methods were used and at the second stage online survey Google forms e-questionnaire was used. This paper analyzes young peoples’ perceptions toward social media usage.

Suggested Citation

  • Dali Osepashvili, 2025. "The Risks and Opportunities of Use of Social Media: Youth Perceptions," Studies in Media and Communication, Redfame publishing, vol. 13(1), pages 452-461, March.
    • Handle: RePEc:rfa:smcjnl:v:13:y:2025:i:1:p:452-461
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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