The Influence of Strategic Media on Nation Building: The Case of Sudan

The study systematically investigated the hypothesis that strategic media initiatives promote and accelerate nation-building processes (NBP) in Sudan. The strategic media variables examined included three essential ones- media language perfection (MLP), qualitative media coverage (QMC), and information building plan (IBP). Using a multilinear regression model (MLRM), the study analyzed the relationships among these predicting variables and their impact on the dependent variable. The evaluation of how the three predictors impact nation-building and state stability required the distribution of a survey containing 21 questions. 200 Sudanese journalists from different parts of the country received the questionnaire. They represent diverse backgrounds across private and public media institutions, including male and female participants. The principal data collection technique adopted by the study was the online survey, supplemented by other secondary sources such as journals, books, and professional internet websites. The use of a five-point Likert scale was feasible to evaluate responses. The analysis indicated that the three predictors collectively explained 94.2% of the variation in NBP (R² = 0.942, p < 0.001). Among these predictors, IBP demonstrated the highest impact (β = 0.624), followed by MLP (β = 0.589) and QMC (β = 0.247). These findings underscore the significant role of professional media in Sudanese nation-building by facilitating practical initiatives and addressing internal conflicts. The study contributes robust empirical evidence and theoretical insights into the efforts of Sudanese journalists, emphasizing the critical role of strategic media in fostering nation-building and enhancing state stability.