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Political Polarization in the Brazilian Election Campaign for the Presidency of Brazil in 2018: An Analysis of the Social Network Instagram

Author

Listed:
  • Carla Montuori Fernandes
  • Luiz Ademir de Oliveira
  • Mariane Motta de Campos
  • Vinícius Borges Gomes

Abstract

The 2018 elections in Brazil were marked by major changes in the country's political and social scenario. The present work focuses on the study of the campaigns of Fernando Haddad (PT) and Jair Bolsonaro (PSL) on Instagram during the second round. Thus, through Content Analysis (Bardin, 2011) and theoretical discussion regarding political polarization and electoral communication, the work proposes to understand how the campaigns of both candidates took place and which strategies were recurrent in a scenario of political crisis and reorganization, not only in a communicational field, but also in a political field.

Suggested Citation

  • Carla Montuori Fernandes & Luiz Ademir de Oliveira & Mariane Motta de Campos & Vinícius Borges Gomes, 2020. "Political Polarization in the Brazilian Election Campaign for the Presidency of Brazil in 2018: An Analysis of the Social Network Instagram," International Journal of Social Science Studies, Redfame publishing, vol. 8(4), pages 119-131, July.
    • Handle: RePEc:rfa:journl:v:8:y:2020:i:4:p:119-131
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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