Globalization and Development in Contemporary India: Cultural Perspective

It is fair to say that the impact of globalization in the cultural sphere has most generally been viewed in a pessimistic light. Typically, it has been associated with the destruction of cultural identities, victims of the accelerating encroachment of a homogenized, westernized, consumer culture. The contemporary phase of globalization which began in the post-cold war era i.e.in 90¡¯s, when in 1991 govt. of India followed the policy of LPG (Liberalization, privatization and globalization). Ever since then there have been numerous changes in various areas i.e. political, social and economical. Here in we will focus on social arena which largely includes the following: (i) Culture which can be in present scenario be termed as global cultural diversity, (ii) Education and health sector affected by SAP (Structural adjustment programme), (iii) Social institution i.e. family, marriage and kinship, (iii) Bazaar culture. Here in, we will be critically analyzing the above mentioned aspects and will examine how globalization is transforming the Indian society.