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Reductions in HIV Stigma as Measured by Social Distance: Impact of a Stigma Reduction Campaign in a Historically Black University

Author

Listed:
  • Emily Locke
  • Angela Meshack
  • Ruth Githumbi
  • Glenn Urbach
  • Beau Miller
  • Ron Peters
  • Michael W. Ross

Abstract

We evaluated the effectiveness of a small media campaign intervention on a historically African American college campus aimed to lower social distance (willingness to interact) for people with HIV. A modified version of the Bogardus Social scale was used to measure social distance. The survey included questions regarding HIV transmission knowledge and sympathy felt towards those with HIV. Time between pre-test (n= 207) and post-test (n=210) was 1 month. There was significant change in social distance from pre- to post-test only among women (p

Suggested Citation

  • Emily Locke & Angela Meshack & Ruth Githumbi & Glenn Urbach & Beau Miller & Ron Peters & Michael W. Ross, 2014. "Reductions in HIV Stigma as Measured by Social Distance: Impact of a Stigma Reduction Campaign in a Historically Black University," International Journal of Social Science Studies, Redfame publishing, vol. 2(3), pages 117-122, July.
    • Handle: RePEc:rfa:journl:v:2:y:2014:i:3:p:117-122
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    More about this item

    Keywords

    HIV Stigma; Social Distance;

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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