IDEAS home Printed from https://ideas.repec.org/a/rej/journl/v19y2016i62p25-52.html
   My bibliography  Save this article

Corporate Reputation: How it Works for Company’s Performance

Author

Listed:
  • Victor Danciu

Abstract

The increasing pressures of society, consumers, investors and employees on companies to behave more ethical and socially responsible can be easily noticed every day. Under such circumstances, the businesses find that the corporate reputation is more important than ever. This paper focuses on analysis of the corporate reputation and its effects on company’s performance in the new conditions imposed by the stakeholders. First, the analysis emphasizes the contribution Corporate Social Responsibility (CSR) might have on Corporate Reputation (CR) by communicating the good causes of CSR. Then, the results the corporate reputation has and also the role of Cause Related Marketing (CRM) in enhancing corporate reputation on company’s performance are revealed in a detailed way.

Suggested Citation

  • Victor Danciu, 2016. "Corporate Reputation: How it Works for Company’s Performance," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 19(62), pages 25-52, December.
    • Handle: RePEc:rej:journl:v:19:y:2016:i:62:p:25-52
    as

    Download full text from publisher

    File URL: http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2017-01-03/3404/2danciu.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    company’s performance; corporate reputation; corporate social responsibility; cause-related marketing;
    All these keywords.

    JEL classification:

    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rej:journl:v:19:y:2016:i:62:p:25-52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Radu Lupu (email available below). General contact details of provider: https://edirc.repec.org/data/frasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.