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Cognición y conducta en la falacia de las tasas de base

Author

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  • Claudia Milena Pico Bonilla
  • Edwin Oswaldo Gil Mateus
  • María Alejandra Vesga Cediel
  • Álvaro Arturo Clavijo Álvarez

Abstract

La economía del comportamiento ha aplicado conceptos de la psicología relacionados con el análisis cognoscitivo, que le da poca importancia a los efectos del ambiente. En contraste, para el análisis experimental de la conducta, el ambiente es central, y por ello emplea conceptos como programa de refuerzo y control de estímulos. En este documento se presenta el debate cognoscitivo-conductual alrededor del comportamiento de elección. Además, se contrastan sus métodos con dos experimentos sobre la falacia de las tasas de base en los que se varían las características del estímulo (verbal y no verbal). El trabajo concluye que esta falacia se produce a menor escala cuando hay menos estímulos irrelevantes.

Suggested Citation

  • Claudia Milena Pico Bonilla & Edwin Oswaldo Gil Mateus & María Alejandra Vesga Cediel & Álvaro Arturo Clavijo Álvarez, 2017. "Cognición y conducta en la falacia de las tasas de base," Revista de Economía Institucional, Universidad Externado de Colombia - Facultad de Economía, vol. 19(36), pages 313-332, January-J.
    • Handle: RePEc:rei:ecoins:v:19:y:2017:i:36:p:291-311
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