The Conferences Corner: European Conference on Social Media 2014, Brighton, UK Mini Track on Social Media and Innovation at ECSM 2014

Since the emergence of the first social media networks, social media has continued to evolve and has now become a field of growing importance given the actual context that we are faced with nowadays, when people are using an array of social media technologies as part of their everyday lives and practices. Due to this, scientists are now focusing even more on examining social media practices in order to provide new insight into how social media is reconfiguring daily life. Social media has become important both in the private lives of people and in business. Nowadays social is being integrated into the communication strategy of organizations and it has a fundamental role in building brand awareness through communications with the customers, the diffusion of innovation as well as the management of open innovation. Additionally, social media networks can support the definition and demographics of the target audience, and thus lead to a better understanding of what the public expect from an organisation. The first European Conference on Social Media - ECSM 2014 invites researchers to present their findings and new ideas, and practitioners to demonstrate examples displaying a range of approaches related to the impact, use and potential of social media across disciplines.