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Analysing Promotion Mix and Perceived Usefulness of e-Wallets: A case of Linkaja applications in Indonesia

Author

Listed:
  • Muhammad Fikri

    (Department of Business, Widyatama University, Bandung, Indonesia)

  • Annisa Lisdayanti

    (Department of Business, Widyatama University, Bandung, Indonesia)

Abstract

In the future, there will be more people who switch transactions in non-cash, so this research is important to make the street service provider better understand consumers better. Linkaja is one of the e-wallets established by the merger of five State-Owned Enterprises in one platform. This study aims to determine the influence of promotion mix and benefits of perception in increasing re-use of linkaja applications for consumers in the city of bandung. The method of collecting data in this study is to use a questionnaire given to 115 respondents Linkaja users in the city of Bandung. The data analysis technique used is linear regression model. The results of the questionnaire were processed using the spss for windows version 25 program. The results of the study showed that the influence of the promotion mix variable on Linkaja e-wallet repurchase intention was 68.4% and for the influence of perceived usefulness variables on Linkaja e-wallet repurchase intention was 71.17%. Whereas for the simultaneous effect it was obtained the result of 51.4% and the remaining 49.6% was influenced by other factors.

Suggested Citation

  • Muhammad Fikri & Annisa Lisdayanti, 2020. "Analysing Promotion Mix and Perceived Usefulness of e-Wallets: A case of Linkaja applications in Indonesia," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 9(1), pages 76-84, January.
    • Handle: RePEc:rbs:ijfbss:v:9:y:2020:i:1:p:76-84
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    Cited by:

    1. Nindyta Aisyah Dwityas & Rizki Briandana & Rohana Mijan & Richard & Diah Wardhani, 2021. "eWOM and Decision Making on the Use of e-Wallet Application By Indonesian Customers," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 181-193.

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