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Application of Multi-Objective Optimizationon the Basisof Ratio Analysis (MOORA) Method for Bank Branch Location Selection

Author

Listed:
  • Ali Gorener

    (Department of International Logistics, Istanbul Commerce University, 34672, Istanbul, Turkey)

  • Hasan Dincer

    (Department of Capital Markets and Portfolio Management, Beykent University, 34500, Istanbul, Turkey)

  • Umit Hacioglu

    (Department of Capital Markets and Portfolio Management, Beykent University, 34500, Istanbul, Turkey)

Abstract

Location selection problemin bankingis an importantissue for thecommercial success in competitive environment. There is a strategic fit between the location selection decisionandoverall performance of a new branch.Providing physical service in requested locationas well as alternative distribution channels to meet profitable client needs is the current problematic to achieve the competitive advantage over the rivalry in financial system. In this paper, anintegrated model has beendeveloped to support in thedecision of branch location selection for a new bank branch. Analytic Hierarchy Process(AHP)technique has been conductedto prioritize of evaluation criteria, andmulti-objective optimization on the basis of ratio analysis (MOORA) methodhas beenapplied to rank location alternatives of bank branch.

Suggested Citation

  • Ali Gorener & Hasan Dincer & Umit Hacioglu, 2013. "Application of Multi-Objective Optimizationon the Basisof Ratio Analysis (MOORA) Method for Bank Branch Location Selection," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 2(2), pages 41-52, April.
    • Handle: RePEc:rbs:ijfbss:v:2:y:2013:i:2:p:41-52
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    Citations

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    Cited by:

    1. Hasan Dincer & Umit Hacioglu & Serhat Yuksel, 2020. "Balanced scorecard-based performance assessment of Turkish banking sector with the Analytic Network Process (ANP)," International Journal of Decision Sciences & Applications (2528-956X), Center for the Strategic Studies in Business and Finance, vol. 1(1), pages 01-12, December.
    2. Sokol Krasniqi & Leonora Rudhani Haliti & Ismail Mehmeti, 2021. "Implementing organizational ethics as a change process in banks: A case study Bank for Business," Bussecon Review of Social Sciences (2687-2285), Bussecon International Academy, vol. 4(1), pages 11-22, January.
    3. Dinçer, Hasan & Hacıoğlu, Ümit & Yüksel, Serhat, 2017. "Balanced scorecard based performance measurement of European airlines using a hybrid multicriteria decision making approach under the fuzzy environment," Journal of Air Transport Management, Elsevier, vol. 63(C), pages 17-33.
    4. Sokol Krasniqi & Leonora Rudhani Haliti & Ismail Mehmeti, 2022. "Implementing organizational ethics as a change process in banks: A case study Bank for Business," Bussecon Review of Social Sciences (2687-2285), Bussecon International Academy, vol. 4(1), pages 11-22, January.

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