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The impact of organizational change strategies on competitive advantage in commercial banks in Al-Bayda City-Libya

Author

Listed:
  • Emhamad Elmansori

    (Management Department, Omar Al-Mukhtar University, Al-Bayda, Libya)

  • Adel S. Al-Hindawi

    (Management Department, University of Derna, Derna, Libya)

Abstract

The purpose of this article is to examine effect of organizational change strategies on competitive advantage of Al-Bayda Commercial Banks. The descriptive analysis approach was used to accomplish the objectives of this study, and the necessary data for the study were collected through a questionnaire. The study was conducted on a sample of (91) managers in these banks. A group of descriptive and analytical analysis methods were employed to process the data. It has been found that there are high levels of two organizational change strategies: the awareness strategy and the mental strategy, while the level of coercive strategy use was moderate. The results indicated that there is a significant effect of organizational change strategies on competitive advantage, and that there is a significant effect of organizational change strategies in the dimensions of competitive advantage (cost, quality, flexibility and innovation).

Suggested Citation

  • Emhamad Elmansori & Adel S. Al-Hindawi, 2022. "The impact of organizational change strategies on competitive advantage in commercial banks in Al-Bayda City-Libya," International Journal of Finance & Banking Studies, Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 85-97, January.
    • Handle: RePEc:rbs:ijfbss:v:11:y:2022:i:1:p:85-97
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    References listed on IDEAS

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