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Development of Online Transportation Services: Effectiveness and Efficiency of The Grabbike Applications for Society in Medan City

Author

Listed:
  • Utari Meridha Putri

    (Master of Development Studies, Universitas Sumatera Utara, Medan, Indonesia)

  • Muryanto Amin

    (Department of Political Science, Universitas Sumatera Utara, Medan, Indonesia)

  • Warjio

    (Department of Political Science, Universitas Sumatera Utara, Medan, Indonesia)

Abstract

Current technological development has brought changes and development in the of transportation. Online transportation service has become a means of transportation development which able to attract people's interest. The emergence of online transportation service has created a convenient way for people to obtain access to transportation. This paper was written in order to further study the forms of services provided by Grab, an online transportation company, and the benefits the drivers and customers obtain. Through a qualitative approach, the data was obtained from the Grab driver and customer of the application through sample selection technique of accidental sampling. The results obtained indicated that some of the services offered by Grab for the drivers are bonuses and points. As for the customers, Grab offers discount promos and vouchers while still actively using the application. The benefits received by the drivers when joining Grab are a flexible and unbinding working hour as well as new experiences. While for the GrabBike customers, the benefits they receive usually in line with their needs, the price Grab provided are affordable, worth the services received. The convenience offered by GrabBike which is of how easy it is to order only via mobile phone, without having to leave the house, then just wait and then the online motorcycle taxi (ojek) will arrive, this kind of practicality is the reason why users prefer online motorcycle taxi (ojek) service compared to others. Key Words:Development, Online Transfortation Service, GrabBike

Suggested Citation

  • Utari Meridha Putri & Muryanto Amin & Warjio, 2019. "Development of Online Transportation Services: Effectiveness and Efficiency of The Grabbike Applications for Society in Medan City," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(4), pages 71-78, July.
    • Handle: RePEc:rbs:ijbrss:v:8:y:2019:i:4:p:71-78
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    References listed on IDEAS

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    1. Bunga Indah Bayunitri, 2017. "The Effectiveness of Information Architecture Design towards Brand Equity," GATR Journals jmmr126, Global Academy of Training and Research (GATR) Enterprise.
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