IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v13y2024i9p22-32.html
   My bibliography  Save this article

Exploring the role of halal awareness in the link between religiosity, Halal logos, and consumer choices

Author

Listed:
  • Arie setiawan

    (Universitas Brawijaya)

  • Fatchur Rohman

    (Universitas Brawijaya)

  • Taufiq Ismail

    (Universitas Brawijaya)

Abstract

In the era of globalization and increasing awareness of health and product halal status, studies on halal product purchasing decisions are becoming increasingly important. The demand for halal products continues to rise along with the strengthening of consumers' religious beliefs through knowledge about the importance of halal. This research focuses on a halal product, Bipang Jangkar in Pasuruan, East Java, Indonesia, which was affected by a viral debate regarding Bipang Ambawang, a West Kalimantan specialty made from pork, after it was promoted as a holiday food by President Jokowi in 2021. Concerns arose that this debate could influence the sales of Bipang Jangkar, despite being very different from Bipang Ambawang. This study aims to clarify the role of halal awareness as a mediator in the influence of religiosity and halal logo on purchasing decisions. The respondents in this study were Bipang Jangkar consumers in Pasuruan. A total of 170 samples were obtained through online questionnaires. The data in this study were analyzed using SEM-PLS through the SmartPLS 3 program. The results of this study indicate that all hypotheses are accepted, except for the influence of religiosity on purchasing decisions and the role of halal awareness as a mediator of the halal logo's influence on purchasing decisions. Key Words:Religiosity, Halal logo, Halal Awareness, Purchase Decision

Suggested Citation

  • Arie setiawan & Fatchur Rohman & Taufiq Ismail, 2024. "Exploring the role of halal awareness in the link between religiosity, Halal logos, and consumer choices," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(9), pages 22-32, December.
    • Handle: RePEc:rbs:ijbrss:v:13:y:2024:i:9:p:22-32
    DOI: 10.20525/ijrbs.v13i9.3766
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/3766/2598
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v13i9.3766
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v13i9.3766?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:13:y:2024:i:9:p:22-32. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.