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Effect of deployment of total quality management practices to enhance firm competitive advantage of selected manufacturing firms in Industrial Area, Nairobi City County, Kenya

Author

Listed:
  • Muthimi Janet

    (Kenyatta University)

  • George Mirioba

    (School of Business, Economics and Tourism, Kenyatta University, Kenya)

Abstract

The technical efficiency operations of manufacturing enterprises in Nairobi County, Kenya, have lately declined to 59%, compared to the global index of 74%. This decline is mostly attributed to the insufficient implementation of Total Quality Management Practices. A comprehensive and extensive study is required to solve the complex problems faced by Industrial Area enterprises in implementing overall quality management methods. This study should be tailored to the specific context and location in order to effectively tackle the underlying issues and maintain operational excellence. The study aimed to evaluate the impact of customer focus, quality planning, supplier management, and staff involvement practices on the competitive advantage of manufacturing enterprises in the industrial area of Nairobi City County, Kenya. The study was based on the notions of competitive advantage, quality trilogy, and zero defects. The study's methodology was informed by a cross-sectional research design. The target population consisted of 20 manufacturing enterprises that were specifically chosen from the industrial sector of Nairobi City County. The census survey employed the use of semi-structured questions to gather primary data. Data analysis involved the utilisation of both descriptive and inferential statistics, with the findings being presented in tables and narratives. The study employed a multivariate regression model to ascertain the correlations between variables. The study revealed that quality planning practice, employee involvement practice, supplier management and customer focus practice had statistically significant positive impacts on competitive advantage. The study determined that total quality management techniques had a statistically significant impact on the competitiveness of selected manufacturing enterprises in the industrial area of Nairobi City County, Kenya. The study suggests that management of manufacturing enterprises should do research on dynamic quality management approaches to implement and maintain operational relevance in the face of increased sectorial competitive challenges. Key Words:Competitiveness, Cost Leadership, Customers, Loyalty, TQM, Suppliers, Auditing

Suggested Citation

  • Muthimi Janet & George Mirioba, 2024. "Effect of deployment of total quality management practices to enhance firm competitive advantage of selected manufacturing firms in Industrial Area, Nairobi City County, Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 13(3), pages 109-121, April.
    • Handle: RePEc:rbs:ijbrss:v:13:y:2024:i:3:p:109-121
    DOI: 10.20525/ijrbs.v13i3.3301
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