IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i9p24-34.html
   My bibliography  Save this article

E-commerce fashion in Surabaya City: How e-shopping experience affects e-loyalty by moderating e-trust and e-satisfaction

Author

Listed:
  • Toni Dwi Yulian

    (Management Department, Faculty of Economics and Business, University of Brawijaya, Karet Street, 65141, Malang, Indonesia)

  • Wahdiyat Moko

    (Faculty of Economics and Business, University of Brawijaya, Candi Bajang ratu Street, 65125, Malang, Indonesia)

  • Mugiono

    (Faculty of Economics and Business, University of Brawijaya, Candi Bajang ratu Street, 65125, Malang, Indonesia)

Abstract

This study examines the effect of the e-shopping experience towards e-loyalty mediated by e-trust and e-satisfaction on e-commerce fashion in Surabaya city. This research is explanatory research with a quantitative approach which collects data by distributing questionnaires to 150 respondents. The data were analyzed using structural equation modeling partial least squares (SEM-PLS). The results of this study indicate that the e-shopping experience has a significant effect on e-loyalty. The study also found that the e-shopping experience significantly impacts e-trust and e-satisfaction. E-trust has no significant effect on e-loyalty, while e-satisfaction affects e-loyalty. E-trust can not mediate the relationship between the e-shopping experience and e-loyalty. Meanwhile, e-Satisfaction can mediate the relationship between the e-shopping experience and e-loyalty. From this research, it is suggested that e-commerce fashion companies can provide a good shopping experience to encourage satisfaction and impact customer loyalty. Key Words:E-shopping experience, e-trust, e-satisfaction, e-loyalty, e-commerce fashion

Suggested Citation

  • Toni Dwi Yulian & Wahdiyat Moko & Mugiono, 2022. "E-commerce fashion in Surabaya City: How e-shopping experience affects e-loyalty by moderating e-trust and e-satisfaction," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(9), pages 24-34, December.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:9:p:24-34
    DOI: 10.20525/ijrbs.v11i9.2211
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2211/1557
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v11i9.2211
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i9.2211?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Saiful Amri & Jasman J. Ma'ruf & Mirza Tabrani & Nurdasila Darsono, 2019. "The Influence of Shopping Experience and Perceived Value Toward Customer Satisfaction and their Impacts on Customer Loyalty at Minimarkets in Aceh," International Review of Management and Marketing, Econjournals, vol. 9(4), pages 87-94.
    2. Ahmad Samed Al-Adwan & Husam Kokash & Ahmad Al Adwan & Alaa Alhorani & Husam Yaseen, 2020. "Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 11(3), pages 278-306.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Al-Adwan, Ahmad Samed & Al-Debei, Mutaz M. & Dwivedi, Yogesh K., 2022. "E-commerce in high uncertainty avoidance cultures: The driving forces of repurchase and word-of-mouth intentions," Technology in Society, Elsevier, vol. 71(C).
    2. José Alberto Martínez-González & Carmen D. Álvarez-Albelo, 2021. "Influence of Site Personalization and First Impression on Young Consumers’ Loyalty to Tourism Websites," Sustainability, MDPI, vol. 13(3), pages 1-17, January.
    3. Yigal David & Elad Harison, 2022. "Paying Lip Service?: The Effects of Vocal Determinants on Perceived Service Quality," International Journal of Enterprise Information Systems (IJEIS), IGI Global, vol. 18(1), pages 1-20, January.
    4. Giang-Do Nguyen & Thu-Hien Thi Dao, 2024. "Factors influencing continuance intention to use mobile banking: an extended expectation-confirmation model with moderating role of trust," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    5. Ahmad Samed Al-Adwan & Nour Awni Albelbisi & Omar Hujran & Waleed Mugahed Al-Rahmi & Ali Alkhalifah, 2021. "Developing a Holistic Success Model for Sustainable E-Learning: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
    6. Ogechi Adeola & Isaiah Adisa & Adenike Moradeyo & Oserere Ibelegbu, 2023. "Mall Environment and Mall Value as Antecedents of Customer Loyalty in Shopping Malls: Evidence from Sub-Saharan Africa," Sustainability, MDPI, vol. 15(4), pages 1-14, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:9:p:24-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.