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Effect of promotion, perceived usefulness, and perceived ease of use on interest in adopting e-wallet (Ovo And Dana)

Author

Listed:
  • Neni Meidawati Didied

    (Department of Accounting, Universitas Islam Indonesia, Condongcatur, Depok, Sleman, Yogyakarta, Indonesia)

  • Fitrias Yunitasari

    (Department of Accounting, Universitas Islam Indonesia, Condongcatur, Depok, Sleman, Yogyakarta, Indonesia)

  • Oktavina Diah Puspita

    (PT Komipo Energy Indonesia)

Abstract

This study aims to determine the effect of promotional attractiveness, perception of benefits and ease of perception on the interest in using e-wallets. The population in this study is the entire developed village community in Sleman Regency. The number of samples used was as many as 150 respondents. The sampling method used is convenience sampling. Data collection using survey method through questionnaires distributed using google form. Data analysis techniques were implemented using multiple linear regression analysis techniques. The multiple linear regression analysis results show that the attractiveness of promotions, the precept of benefits and the perception of convenience positively and significantly affect the interest in using e-wallets. Key Words:Promotional Attractiveness, Preception of Benefits, Ease of Preception, E-wallet

Suggested Citation

  • Neni Meidawati Didied & Fitrias Yunitasari & Oktavina Diah Puspita, 2022. "Effect of promotion, perceived usefulness, and perceived ease of use on interest in adopting e-wallet (Ovo And Dana)," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 191-201, November.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:191-201
    DOI: 10.20525/ijrbs.v11i8.2060
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