IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i8p170-190.html
   My bibliography  Save this article

The influence of internal marketing and organizational commitment on employee performance mediated by psychological capital

Author

Listed:
  • Henryawan Sigit

    (Master of Management Study Program, Business and Economics Faculty, Indonesian Islamic University, Yogyakarta, Indonesia)

  • Muafi Muafi

    (Professor, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia)

Abstract

This study examines and analyzes the influence of Internal Marketing and Organizational Commitment on Employee Performance mediated by Psychological Capital. The study is conducted on employees of a sugar factory (PT. Madubaru) located in Bantul, Yogyakarta, with a sample size of 60 respondents. Data analysis uses quantitative methods of Structural Equation Modeling (SEM). The results show that; (1) Internal Marketing and Organizational Commitment owned by the company have a positive and significant influence on the Psychological Capital of employees who work in a factory. (2) Psychological Capital of company employees positively and significantly influences employee performance in the factory. (3) Psychological Capital on factory employees partially mediate Internal Marketing and Organizational Commitment to Employee Performance working at PT Madubaru, Yogyakarta. Key Words:Internal Marketing, Organizational Commitment, Psychological Capital, Employee performance.

Suggested Citation

  • Henryawan Sigit & Muafi Muafi, 2022. "The influence of internal marketing and organizational commitment on employee performance mediated by psychological capital," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 177-190, November.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:170-190
    DOI: 10.20525/ijrbs.v11i8.2179
    as

    Download full text from publisher

    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2179/1524
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v11i8.2179
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i8.2179?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Shalini Kalra Sahi, 2013. "Demographic and socio‐economic determinants of financial satisfaction," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 40(2), pages 127-150, January.
    2. Shalini Kalra Sahi, 2013. "Demographic and socio-economic determinants of financial satisfaction: A study of SEC-A segment of individual investors in India," International Journal of Social Economics, Emerald Group Publishing, vol. 40(2), pages 127-150, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Castro, Damaris & Bleys, Brent, 2023. "Do people think they have enough? A subjective income sufficiency assessment," Ecological Economics, Elsevier, vol. 205(C).
    2. Laily Dwi Arsyianti & Salina Kassim & Adewale Abideen Adeyemi, 2018. "Debt Taking And Charity-Giving Among Low-Income Households: Strengthening Resilience In Islamic Perspective," Journal of Islamic Monetary Economics and Finance, Bank Indonesia, vol. 4(1), pages 1-22, August.
    3. Waqas Ali & Rehman Javaid & Shujahat Ali3 & Yasir Akram & Ayaz Ul Haq, 2019. "Infl Uence Of Life Events On The Financial Satisfaction Of Individuals," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 15-10.
    4. repec:abd:kauiea:v:31:y:2018:i:1:p:151-166 is not listed on IDEAS
    5. Laily Dwi Arsyianti & Salina Kassim, 2018. "Financial Prudence through Financial Education: A Conceptual Framework for Financial Inclusion الاحتراز المالي من خلال التعليم المالي: إطار مفاهيمي للإدماج المالي," Journal of King Abdulaziz University: Islamic Economics, King Abdulaziz University, Islamic Economics Institute., vol. 31(1), pages 151-166, January.
    6. Nkosivile Welcome Madinga & Eugine Tafadzwa Maziriri & Tinashe Chuchu & Zinzi Magoda, 2022. "An Investigation of the Impact of Financial Literacy and Financial Socialization on Financial Satisfaction: Mediating Role of Financial Risk Attitude," Global Journal of Emerging Market Economies, Emerging Markets Forum, vol. 14(1), pages 60-75, January.
    7. Waqas Ali & Rehman Javaid & Shujahat Ali3 & Yasir Akram & Ayaz Ul Haq, 2019. "Infl Uence Of Life Events On The Financial Satisfaction Of Individuals," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 123-137.
    8. Gagandeep Kaur & Manjit Singh & Sanjay Gupta, 2023. "Analysis of key factors influencing individual financial well-being using ISM and MICMAC approach," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(2), pages 1533-1559, April.
    9. Bashir Ifra & Qureshi Ishtiaq, 2023. "Financial Well-Being and Financial Stress: Examining the Moderating Effect of Gender," Acta Universitatis Sapientiae, Economics and Business, Sciendo, vol. 11(1), pages 1-17, October.
    10. Gagandeep Kaur & Manjit Singh, 2024. "Pathways to Individual Financial Well-Being: Conceptual Framework and Future Research Agenda," FIIB Business Review, , vol. 13(1), pages 27-41, January.
    11. Fang Li & Danchen Liu & Ping Gao & Haiying Shao & Suyan Shen, 2024. "Analysing how government-provided vocational skills training affects migrant workers’ income: A study based on the Livelihood Capital Theory," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    12. María Navarro, 2023. "Social-Cultural Capital and Domain Satisfaction," Hacienda Pública Española / Review of Public Economics, IEF, vol. 246(3), pages 37-70, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:170-190. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.