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Purchase intention in the scope firm of corporate social responsibility

Author

Listed:
  • Dalia Khalid Faeq

    (Department of Business Administration, Faculty of Humanities and Social Science, Koya Universit,Iraq)

  • Pakzad Fadel Saleh

    (Department of Business Administration, Faculty of Humanities and Social Science, Koya Universit,Iraq)

  • Hoznin Hiwa

    (Name: Department of Business Administration, Faculty of Humanities and Social Science, Koya Universit,Iraq)

  • Aroz Ismael

    (Name: Department of Business Administration, Faculty of Humanities and Social Science, Koya Universit,Iraq)

  • Mohammed Nawzad

    (Name: Department of Business Administration, Faculty of Humanities and Social Science, Koya Universit,Iraq)

Abstract

This empirical study seeks to examine the effect of purchase intention within the scope of corporate social responsibility. Via the housing sector in Garden City in Sulaymaniyah City, Kurdistan Region, Iraq. For this study, the data was collected through primary sources using a survey questionnaire to collect data from 181 customers. The obtained data were analyzed using statistical tools like SPSS V.24. The results showed a relationship between corporate social responsibility and purchase intention. Following the recommendation, The Halabja Group should seek to increase corporate social responsibility by using the appropriate strategic direction towards achieving their goals, and that is by setting short-, medium, and long-term plans to achieve them. Key Words:Corporate social responsibility (CSR), Economic, Social, ethical, and philanthropic, Purchase Intentions, Halabja Group

Suggested Citation

  • Dalia Khalid Faeq & Pakzad Fadel Saleh & Hoznin Hiwa & Aroz Ismael & Mohammed Nawzad, 2022. "Purchase intention in the scope firm of corporate social responsibility," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(6), pages 43-55, September.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:6:p:43-55
    DOI: 10.20525/ijrbs.v11i6.1944
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    Cited by:

    1. Leenshya GUNNOO, 2023. "Customer Behaviour towards Corporate Social Responsibility: A Study in the Banking Industry in Mauritius," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 78-88.

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