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The effectiveness of using the digital wallet OVO in the Jakarta, Indonesia

Author

Listed:
  • Zulhawati

    (Universitas Teknologi Yogyakarta, Jl. Siliwangi, North Ringroad, Jombor, Sleman, Yogyakarta, Indonesia)

  • Meiliyah Ariani

    (Faculty of Economics and Business, University of Prof. Dr. Moestopo (Beragama), Jakarta, Jl. Hang Lekir 1 No.8 Jakarta, Indonesia.)

  • Budi Harsono

    (Faculty of Social Science and Political Science, University of Prof. Dr. Moestopo (Beragama), Jl. Hang Lekir 1 No.8 Jakarta, Indonesia)

Abstract

This study aims to determine whether financial ability, promotion, benefit and security are the effects of using OVO digital wallets in the Pesanggrahan area, South Jakarta, Indonesia. The sample in this study amounted to 105 users of Ovo electronic money in the Pesanggrahan area of South Jakarta, Indonesia. Sample selection was done by the random sampling method. The data used in this study is primary data, namely questionnaires distributed to respondents. This analysis method uses descriptive statistical tests, data quality tests, classical assumption tests, data analysis tests, and model suitability tests using the SPSS program. The results of this study indicate that Financial Ability does not have a positive and significant effect, Promotion has a positive and significant effect, Usefulness has a positive and significant effect and Transaction Security has a positive and significant effect on the effectiveness of using OVO digital wallets in the Pesanggrahan area, South Jakarta, Indonesia. Key Words:Financial Ability, Promotion, Usefulness Security of Transactions, Electronic Money, Digital Wallet

Suggested Citation

  • Zulhawati & Meiliyah Ariani & Budi Harsono, 2022. "The effectiveness of using the digital wallet OVO in the Jakarta, Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(3), pages 61-72, April.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:3:p:61-72
    DOI: 10.20525/ijrbs.v11i3.1743
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    References listed on IDEAS

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    1. Doug Widdowson & Kim Hailwood, 2007. "Financial literacy and its role in promoting a sound financial system," Reserve Bank of New Zealand Bulletin, Reserve Bank of New Zealand, vol. 70, June.
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