IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i10p256-264.html
   My bibliography  Save this article

COVID-19, strategic language, and communication: Implications of mass media to the ethical well-being of the society

Author

Listed:
  • Grace Agbede

    (Durban University of Technology, Durban, South Africa)

  • Gift Mheta

    (Durban University of Technology, Durban, South Africa)

Abstract

Society plays a vital role in guiding human behaviours; as a result, the public needs to adhere to societal rules. This then gives primal importance to institutions, especially mass media, which communicate to the public. The accuracy of the institutions' information influences how well the public adheres to societal rules. This paper uses COVID-19 as a case study to investigate how mass media influences society's compliance with societal rules. This paper aims to examine both the positive and negative impacts of the media during COVID-19 and massages out how the media bring about social change through their influence on human behaviour. This paper is guided by strategic communication theory. The paper concludes that moving forward, the ethics of mass media is the best approach as it would go a long way to ensure that the industry's standards are high. Key Words:COVID-19, Mass media, Strategic Language, Communication, Ethics

Suggested Citation

  • Grace Agbede & Gift Mheta, 2022. "COVID-19, strategic language, and communication: Implications of mass media to the ethical well-being of the society," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 256-264, December.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:10:p:256-264
    DOI: 10.20525/ijrbs.v11i10.2108
    as

    Download full text from publisher

    File URL: https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2108/1618
    Download Restriction: no
    File URL: https://doi.org/10.20525/ijrbs.v11i10.2108
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i10.2108?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:10:p:256-264. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.