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Customers’ behavioral intention on mobile banking services in Indonesia

Author

Listed:
  • Edwin Bustami

    (Program in Economics, Faculty of Economics and Business, Universitas Jambi, Indonesi)

  • Sihol Situngkir

    (Faculty of Economics and Business, Universitas Jambi, Kampus Unja Mendalo Darat, Jambi, Indonesia)

  • Syahmardi Yacob

    (Faculty of Economics and Business, Universitas Jambi, Kampus Unja Mendalo Darat, Jambi, Indonesia)

  • Ade Octavia

    (Faculty of Economics and Business, Universitas Jambi, Kampus Unja Mendalo Darat, Jambi, Indonesia)

Abstract

This study examines the effects of knowledge, trust, enjoyment, risk, and culture on perceived ease of use, attitudes, perceived usefulness, and behavioral intention for choosing Jambi mobile banking services. Survey and verification methods were used with a sample of 400 units. Furthermore, this study used an accidental sampling method and analyzed data through Path Analysis. The findings of the study demonstrated that knowledge, enjoyment, and risk directly and significantly affect Indonesian customer attitudes, while a trust does not influence perceived ease of use, perceived usefulness, and behavioral intention. Moreover, risk and culture directly and significantly affect perceived ease of use and perceived usefulness. Key Words:Behavioral Intention, Mobile Banking Services

Suggested Citation

  • Edwin Bustami & Sihol Situngkir & Syahmardi Yacob & Ade Octavia, 2021. "Customers’ behavioral intention on mobile banking services in Indonesia," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 353-362, October.
    • Handle: RePEc:rbs:ijbrss:v:10:y:2021:i:7:p:353-362
    DOI: 10.20525/ijrbs.v10i7.1403
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    References listed on IDEAS

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    1. Mishra, Vishal & Singh Bisht, Shailendra, 2013. "Mobile banking in a developing economy: A customer-centric model for policy formulation," Telecommunications Policy, Elsevier, vol. 37(6), pages 503-514.
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