Selling price according to traditional traders in the practice of Jual Kase-Kase

Jual kase-kase is a selling practice by traditional Banggai traders. Jual Kase-Kase is a term that comes from a habit of traders, thus making people call their practice the term Jual Kase-Kase. Starting from the barter system or the exchange of goods sold from house to house by traders, thus forming a way of transacting based on interests. In making an exchange the traders voluntarily accept the imbalance provided by the buyer. Changes in the sales system, affect the way of trading carried out by traditional traders, assigning value to each item sold and changing the location of the seller has an influence on the traders. However, the character of traditional traders is not lost even though some things from their sales practices have changed. The value given to an item does not only seek material benefits for traders but includes non-material values. Jual Kase-Kase means to give excess voluntarily. The purpose of this research is to reveal the meaning of selling price in the practice of selling cases from the perspective of traditional traders. An ethnomethodological approach is used to understand the meaning of the selling price of the practice of Jual Kase-Kase carried out by traditional traders. In this study, the value of goods sold by traditional traders is influenced by Banggai culture which is inherent in the character of traditional traders, where the value of goods is not only formed from material values but is formed from social and spiritual values. Where the social value is seen in the relationship created between fellow sellers or between sellers and buyers. The spiritual value that is present in the determination of the selling price is seen in the sincerity, honesty, and inner feeling of the perpetrator which finally appears in the price given. Key Words:Price, Traditional Traders, Jual Kase-Kase