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Relationship Marketing – The Key Of The Success In Business

Author

Listed:
  • Diana Soca

    (Romanian American University in Bucharest)

Abstract

The sincere and open orientation towards solving the customer‟s problem is the key the manager uses to open the door to success. In business there are only two ways to create and maintain a long term superior performance: an exceptional customer care and a constant innovation.

Suggested Citation

  • Diana Soca, 2011. "Relationship Marketing – The Key Of The Success In Business," Romanian Economic Business Review, Romanian-American University, vol. 6(1), pages 177-183, March.
    • Handle: RePEc:rau:journl:v:6:y:2011:i:1:p:177-183
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