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Cultural Diversity In The European Business Environment. Eu-Us Comparison

Author

Listed:
  • Georgiana Cebuc

    (Romanian American University)

  • Lavinia-Cristina Iosif

    (Romanian American University)

Abstract

When interacting with people from different cultures, it is natural to interpret their actions through your own culture's standards. However, doing so can cause misunderstandings. If you employ or conduct business with people from other countries, you can avoid misunderstandings by recognizing cultural differences, such as communication styles, religious beliefs, power structures, and attitudes toward time and work. Your relationships with people from other cultures are enhanced when you are aware of cultural differences.

Suggested Citation

  • Georgiana Cebuc & Lavinia-Cristina Iosif, 2008. "Cultural Diversity In The European Business Environment. Eu-Us Comparison," Romanian Economic Business Review, Romanian-American University, vol. 3(1), pages 18-33, March.
    • Handle: RePEc:rau:journl:v:3:y:2008:i:1:p:18-33
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    File URL: http://www.rebe.rau.ro/RePEc/rau/journl/SP08/REBE-SP08-A3.pdf
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    Cited by:

    1. Jacqueline C. Wisler, 2018. "U.S. CEOs of SBUs in Luxury Goods Organizations: A Mixed Methods Comparison of Ethical Decision-Making Profiles," Journal of Business Ethics, Springer, vol. 149(2), pages 443-518, May.

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