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The Development, Success And Impact Of Electronic Tourism In The Digital Age

Author

Listed:
  • Cezar Mihălcescu

    (Romanian-American University, Bucharest, Romania)

  • Beatrice Sion

    (Romanian-American University, Bucharest, Romania)

  • Alexandra Mărginean

    (Romanian-American University, Bucharest, Romania)

Abstract

Electronic tourism allows customers easy access to accurate information, to make a reservation in the shortest time, at low costs and without other inconveniences. From a strategic point of view, tourism revolutionizes all business processes and relationships between tourism organizations, fostering their interaction with all interested parties. The key to success consists in satisfying the needs of customers through their rapid identification, and in attracting customers with tailor-made, modern products and services. The management of an electronic business entails that its initiators should constantly re-examine the strategies, techniques and instruments used and to bring them up-to-date to the standards of the new technologies. This is why a good strategy in the electronic business world in tourism is followed by ongoing action that is in line with the level of evolution of a tourism agency.

Suggested Citation

  • Cezar Mihălcescu & Beatrice Sion & Alexandra Mărginean, 2016. "The Development, Success And Impact Of Electronic Tourism In The Digital Age," Romanian Economic Business Review, Romanian-American University, vol. 10(2), pages 416-424, December.
    • Handle: RePEc:rau:journl:v:10:y:2016:i:2:p:416-424
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    File URL: http://www.rebe.rau.ro/RePEc/rau/jisomg/WI16/JISOM-WI16-A14.pdf
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    References listed on IDEAS

    as
    1. Laura-Cristina Maniu & Andreea Marin-Pantelescu, 2015. "The Internet Era Implications over the Romanian Travel Agencies," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(3), pages 119-128, March.
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