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Power and Institutions in Global Standardization: The Role and the Importance of Ambiguity in Institutionalizing New Standards of OSR

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  • Luc Bres
  • Emmanuel Raufflet

Abstract

This paper seeks to understand the success of the International Organization for Standardization (ISO) in creating a platform for the development of ISO 26000, a standard of organizational social responsibility (OSR). The contribution of this paper is twofold. First, neo-institutional theory combined with political theory will help us to understand how ISO successfully managed to attract and maintain the participation of several opposing groups in the development process of its ISO 26000 standard. Second, we introduce here the concept of platform and examine how institutional platforms facilitate the construction of new institutions at an international level. This will lead us to propose an account of how new political places work in the emerging global infrastructure on OSR.

Suggested Citation

  • Luc Bres & Emmanuel Raufflet, 2011. "Power and Institutions in Global Standardization: The Role and the Importance of Ambiguity in Institutionalizing New Standards of OSR," Zeitschrift für Wirtschafts- und Unternehmensethik - Journal for Business, Economics & Ethics, Rainer Hampp Verlag, vol. 12(1), pages 32-47.
    • Handle: RePEc:rai:ethics:doi_10.1688/1862-0043_zfwu_2011_01_bres
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    File URL: http://www.hampp-verlag.de/hampp_e-journals_zfwu.htm#111
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    Cited by:

    1. Christoph Beat Stamm, 2019. "Institutional Work and Legitimation in the Construction of CSR Standards. The Case of ISO 26000," Working Papers hal-01972270, HAL.

    More about this item

    Keywords

    ISO 26000; Power and Institutions; Meta-Organization; Governance; Globalization;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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