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Sobreprecio por volumen en tiendas de autoservicio en linea en Mexico

Author

Listed:
  • Jose Eduardo Castro Perez

    (Facultad de Economia de la Universidad Autonoma de Nuevo Leon, Mexico)

  • Daniel Flores Curiel

    (Facultad de Economia de la Universidad Autonoma de Nuevo Leon, Mexico)

Abstract

En este articulo, estimamos que 11.15% de los productos relevantes tienen sobreprecio por volumen –el precio por unidad de la presentacion grande es mayor que el de la presentacion chica– en las tiendas de autoservicio en linea del pais. Ademas, empleamos un modelo empirico para someter a prueba varias teorias sobre los factores que lo provocan. Entre otras cosas, encontramos que el sobreprecio por volumen se presenta con mayor probabilidad en los productos refrigerados y con menor probabilidad en los productos de marca de la tienda.

Suggested Citation

  • Jose Eduardo Castro Perez & Daniel Flores Curiel, 2019. "Sobreprecio por volumen en tiendas de autoservicio en linea en Mexico," EconoQuantum, Revista de Economia y Finanzas, Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas, Departamento de Metodos Cuantitativos y Maestria en Economia., vol. 16(2), pages 7-21, Julio-Dic.
    • Handle: RePEc:qua:journl:v:16:y:2019:i:2:p:7-21
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    More about this item

    Keywords

    Discriminacion de precios; negocios en linea; sobreprecio por volumen.;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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