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Analysis Of The Competitive Position Of S.C. "Fuchs Condimente Ro" S.R.L. Curtea De Arges

Author

Listed:
  • Puiu GRADINARU

    (Faculty of Economics and Law, University of Pitesti, Romania)

  • Dorulet GRADINARU

    (Faculty of Economics and Law, University of Pitesti, Romania)

  • Cristina Elena PARASCHIV

    (Faculty of Economics and Law, University of Pitesti, Romania)

Abstract

A firm is competitive when it optimizes its resources and opportunities to obtain a medium- and long-term advantage over its rivals, with the ability to secure self-financing, shareholder payment and employee remuneration. Based on these prerequisites, the study aims at conducting a pertinent analysis of the competitive position of a company that is one of the world's leading suppliers of condiments with high and stable profitability. In this regard, the work is relevant and original both through methodology, the results obtained and the resulting conclusions. In conclusion, the study illustrates the complexity of the competitiveness issue and its role in achieving a sustainable competitive advantage as an invisible synthetic component of the strategy.

Suggested Citation

  • Puiu GRADINARU & Dorulet GRADINARU & Cristina Elena PARASCHIV, 2017. "Analysis Of The Competitive Position Of S.C. "Fuchs Condimente Ro" S.R.L. Curtea De Arges," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 16(3), pages 172-180.
    • Handle: RePEc:pts:journl:y:2017:i:3:p:172-180
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    More about this item

    Keywords

    GINI indicator; competitiveness factors; competitive environment; BCG matrix; SWOT analysis.;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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