IDEAS home Printed from https://ideas.repec.org/a/prs/recoru/ecoru_0013-0559_1996_num_234_1_4805.html
   My bibliography  Save this article

Le marché mondial de la banane : entre globalisation et fragmentation

Author

Listed:
  • Jean-Louis Rastoin
  • Denis Loeillet

Abstract

[fre] Cet article examine l'évolution du marché mondial de la banane sur une longue période. Il met en évidence la grande diversité des systèmes de production, de l'économie de cueillette aux plantations agro-industrielles et la forte internationalisation du secteur en Amérique centrale et andine, dans certains pays d'Afrique de l'Ouest et aux Antilles. Le marché européen, très convoité, est le premier par la taille et les prix. Le marché mondial est dominé par trois multinationales "historiques", nord-américaines, une firme britannique et une irlandaise, nouveaux entrants. Il est désormais partagé en deux grandes zones : marché ouvert pour la banane-dollar, marché protégé pour l'Union européenne. Les perspectives de globalisation, après la fin de l'actuelle Ocmb sont fortes, compte tenu des multiples contraintes technologiques, financières et surtout géopolitiques qui pèsent sur ce produit très symbolique. Dans un contexte turbulent, les acteurs de la filière devront développer des stratégies originales de différenciation (qualité, marque) et d'alliance (taille critique) pour assurer leur survie. Pour cela, une vision prospective à long terme est indispensable. [eng] The world banana market : between globalization and fragmentation . This article examines the world banana market over a long period. It brings to light the great diversity in production systems, from gathering economies to agro-industrial plantations and the strong internationalisation in the sector in Central America and in the Andes, in certain countries in Africa and the Antilles. The European market, highly coveted, is the first in size and price. The world market is dominated by three "historic" North American multinational companies, a British and an Irish firm, new entrants. At the present time, it is divided into two large zones : open market for the dollar-banana, protected market for the European Union. The perspectives for the globalization, after the end of the Bcmo, are strong, taking into account the multiple technological, financial and especially geopolitical restraints which weigh on this very symbolic product. In this turbulent context, the partners in the sector will have to develop original differentiation (quality, brands) and alliance (critical size) strategies to ensure their survival. In order to accomplish this, it is indispensable to have a long-term forecast.

Suggested Citation

  • Jean-Louis Rastoin & Denis Loeillet, 1996. "Le marché mondial de la banane : entre globalisation et fragmentation," Économie rurale, Programme National Persée, vol. 234(1), pages 46-53.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_1996_num_234_1_4805
    DOI: 10.3406/ecoru.1996.4805
    Note: DOI:10.3406/ecoru.1996.4805
    as

    Download full text from publisher

    File URL: https://doi.org/10.3406/ecoru.1996.4805
    Download Restriction: no
    File URL: https://www.persee.fr/doc/ecoru_0013-0559_1996_num_234_1_4805
    Download Restriction: no
    File URL: https://libkey.io/10.3406/ecoru.1996.4805?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hervé Guyomard & Catherine Laroche & Chantal Le Mouël, 1999. "An economic assessment of the Common Market Organization for bananas in the European Union," Agricultural Economics, International Association of Agricultural Economists, vol. 20(2), pages 105-120, March.
    2. Hervé Guyomard & Nadine Herrard & Catherine Laroche & Chantai Le Mouël, 1997. "L'Organisation commune de marché dans l'Union européenne : impact de la taille du contingent tarifaire appliqué aux bananes dollar et non traditionnelles ACP," Économie et Prévision, Programme National Persée, vol. 127(1), pages 15-32.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:prs:recoru:ecoru_0013-0559_1996_num_234_1_4805. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Equipe PERSEE (email available below). General contact details of provider: https://www.persee.fr/collection/ecoru .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.