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Les stratégies des firmes multinationales alimentaires

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  • Roland Pérez

Abstract

[fre] L'objet de cette communication est d'introduire une analyse générale des stratégies des firmes multinationales alimentaires (FMN-A). Dans un premier temps est défini un cadre d'analyse applicable à l'étude des firmes-groupes et plus particulièrement des firmes multinationales. Dans un deuxième temps ce cadre est appliqué aux FMN-A et à leur dualité stratégique. La démarche est illustrée par l'exemple du groupe Danone. Enfin, sont évoquées les principales tendances qui entraînent des modifications du contexte concurrentiel et leurs implications au niveau des stratégies des firmes. [eng] The aim of this paper is to introduce a general pattern of analysis for multinational food firms' strategies (FMN-A). First, a general framework of analysis is set which is applicable to the study of firms/groups and more particularly of multinational firms. The same framework of analysis is then applied to the FMNA'S and their strategic duality, illustrated through the exemple of the Danone group. Finally, the main trends leading to changes within the context of competitiveness and their involvement at the level of firms' strategies are mentioned.

Suggested Citation

  • Roland Pérez, 1996. "Les stratégies des firmes multinationales alimentaires," Économie rurale, Programme National Persée, vol. 231(1), pages 21-28.
    • Handle: RePEc:prs:recoru:ecoru_0013-0559_1996_num_231_1_4768
    DOI: 10.3406/ecoru.1996.4768
    Note: DOI:10.3406/ecoru.1996.4768
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    1. repec:bla:jfinan:v:43:y:1988:i:3:p:567-91 is not listed on IDEAS
    2. Jensen, Michael C. & Ruback, Richard S., 1983. "The market for corporate control : The scientific evidence," Journal of Financial Economics, Elsevier, vol. 11(1-4), pages 5-50, April.
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