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Penetration strategies of Turkish corporations in Kosovo’s market

Author

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  • Luan Vardari

    (University of Prizren)

  • Dena Arapi

    (University of Prishtina)

  • Afërdita QEKAJ THAQI

    (Akademia për Sigurim PublikRepublic of Kosovo)

Abstract

Rapid developments and increasing competition in recent years have prevented companies from producing and selling only in domestic markets, but also causing their foreign resources and investments to be directed to foreign markets. In this case, once businesses decide to join a particular market, they have to decide which is the best way to penetrate there.Turkish multinational corporations, which have been spreading all over the world with their investments, have conquered world markets with their exports, initiatives and acquisitions, they have entered in foreign markets in various forms and havea significant share in world trade volume with their successful investments. From this point of view, this study examines the strategies by which Turkish multinationals enter foreign markets especially in Kosovo and the impact that those companies have had in the development of the Kosovo economy and the strategies by which Turkish multinationals enter foreign markets.

Suggested Citation

  • Luan Vardari & Dena Arapi & Afërdita QEKAJ THAQI, 2017. "Penetration strategies of Turkish corporations in Kosovo’s market," Prizren Social Science Journal, SHIKS, vol. 1(1), pages 1-14, December.
    • Handle: RePEc:prj:publsh:v1:y:2017:i:1:p:1-14
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    References listed on IDEAS

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    1. Demirbag, Mehmet & Tatoglu, Ekrem & Glaister, Keith W., 2009. "Equity-based entry modes of emerging country multinationals: Lessons from Turkey," Journal of World Business, Elsevier, vol. 44(4), pages 445-462, October.
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