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Strategic analysis as an important part of the company's valuation structure
[Strategická analýza jako důležitá součást struktury ocenění podniku]

Author

Listed:
  • Miloš Mařík
  • Pavla Maříková

Abstract

Strategic analysis is a key starting point for company valuation, but expert practice with this part of valuation still does not work adequately. The article therefore justifies the need and purpose of strategic analysis. It further shows that frequent ways to justify the absence of a strategic analysis are to use the flat-rate income method or to take over a financial plan from the valued company. In the third part, the text discusses the main procedures that should be used in a well-designed strategic analysis. Significant space is devoted to the use of professional analyzes and forecasts prepared by specialized institutions, which should gradually gain greater representation in Czech expert practice than has been the case so far.

Suggested Citation

  • Miloš Mařík & Pavla Maříková, 2020. "Strategic analysis as an important part of the company's valuation structure [Strategická analýza jako důležitá součást struktury ocenění podniku]," Oceňování, Prague University of Economics and Business, vol. 13(1-2), pages 33-52.
    • Handle: RePEc:prg:jnloce:v:13:y:2020:i:1-2:id:2020_1_03:p:33-52
    DOI: 10.18267/j.ocenovani.245
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    More about this item

    Keywords

    Value; business valuation; strategic analysis; relevant market; forecast; Hodnota; ocenění podniku; strategická analýza; relevantní trh; prognóza;
    All these keywords.

    JEL classification:

    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill

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