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The Effect of Preceding Sequences on Stock Returns

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  • Andrey Kudryavtsev

Abstract

This study explores the effect of the gambler's fallacy on stock returns. I hypothesize that if during a number of consecutive trading days, a stock's return is positive (negative), then due to the gambler's fallacy, at least some of the investors may believe that the stock's price "has" to subsequently fall (rise), and thus, to increase their willingness to sell (buy) the stock, resulting in negative (positive) abnormal market-adjusted stock returns. Employing a large sample of daily stock price data, I was able to document that following relatively long sequences of positive (negative) stock returns, abnormal stock returns are on average significantly negative (positive), indicating the existence of the price pressure towards the return sign reversal. Moreover, the magnitude of the effect is stronger for longer return sequences. The effect is found to be more pronounced for smaller and more volatile stocks, and is robust to other relevant company - and stock-specific factors.

Suggested Citation

  • Andrey Kudryavtsev, 2017. "The Effect of Preceding Sequences on Stock Returns," European Financial and Accounting Journal, Prague University of Economics and Business, vol. 2017(4), pages 83-96.
    • Handle: RePEc:prg:jnlefa:v:2017:y:2017:i:4:id:202:p:83-96
    DOI: 10.18267/j.efaj.202
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    References listed on IDEAS

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    Cited by:

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    2. Daouda Lawa tan Toe & Salifou Ouedraogo, 2022. "Dynamic relationship between trading volume, returns and returns volatility: an empirical investigation on the main African’s stock markets," Journal of Asset Management, Palgrave Macmillan, vol. 23(5), pages 429-444, September.
    3. Cao, Ji & Muhl, Stefan & Rieger, Marc Oliver & Chen, Hung-Ling, 2023. "Sign matters: Stock-movement-based trading decisions of individual investors," Journal of Banking & Finance, Elsevier, vol. 148(C).

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    More about this item

    Keywords

    Abnormal Stock Returns; Gambler's Fallacy; Investment Decisions; Price Reversals; Stock Return Sequences;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G12 - Financial Economics - - General Financial Markets - - - Asset Pricing; Trading Volume; Bond Interest Rates
    • G19 - Financial Economics - - General Financial Markets - - - Other

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