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Entrepreneurial Orientation, Synergy and Firm Performance in the Agribusiness Context: An Emerging Market Economy Perspective

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  • Alba Kruja-Demneri

Abstract

Entrepreneurship researchers have called for more investigation on the contribution of context in advancing entrepreneurship theory. The aim of the paper is to analyse the agribusiness enterprise performance by introducing collaborativeness as a dimension of entrepreneurial orientation. Agribusiness is a key regional sector representing a crucial ratio of employment, economic production. and future growth. Due to the sector`s importance and the many challenges it faces, the impact of a synergy approach entrepreneurial orientation model on agribusiness performance is tested.Structural equation modelling is used to test data collected from 120 agribusinesses located in Albania. Study results show collaborativeness as a dimension of the extracted entrepreneurial orientation model which provides a synergy between the actors of entrepreneurial value creation and has a significant direct contribution to enterprise performance.Implications for Central European audience: Even though the results are related to agribusinesses in Albania, the findings of this research may advocate that to enhance enterprise performance in fragile sectors and emerging economy markets, the synergy among the value creation actors of the entrepreneurial process is a necessity. Besides the theoretical implications, this study has also some practical implications for policymakers, entrepreneurs and researchers.

Suggested Citation

  • Alba Kruja-Demneri, 2020. "Entrepreneurial Orientation, Synergy and Firm Performance in the Agribusiness Context: An Emerging Market Economy Perspective," Central European Business Review, Prague University of Economics and Business, vol. 2020(1), pages 56-75.
    • Handle: RePEc:prg:jnlcbr:v:2020:y:2020:i:1:id:229:p:56-75
    DOI: 10.18267/j.cebr.229
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    Citations

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    Cited by:

    1. Sabrinah Adam & Nursyazwani Mohd Fuzi & Mohamad Rohieszan Ramdan & Rosmah Mat Isa & Albert Feisal Muhd Feisal Ismail & Mohd Yussni Hashim & Sharon Yong Yee Ong & Shah Iskandar Fahmie Ramlee, 2022. "Entrepreneurial Orientation and Organizational Performance of Online Business in Malaysia: The Mediating Role of the Knowledge Management Process," Sustainability, MDPI, vol. 14(9), pages 1-19, April.
    2. Hysa, Eglantina & Kruja, Alba Demneri & Shiko, Vera, 2021. "Current and Prospective Expansion of the Sharing Economy in Albania," MPRA Paper 110225, University Library of Munich, Germany.
    3. Duong Cong Doanh & Tomasz Bernat & Nguyen Thanh Hieu & Nguyen Bich Ngoc & Nguyen Thi Phuong Linh, 2021. "Academic Entrepreneurship: An Empirical Research of Invention Commercialisation," Central European Business Review, Prague University of Economics and Business, vol. 2021(4), pages 33-62.

    More about this item

    Keywords

    entrepreneurial orientation; synergy; performance; emerging market economy; agribusiness sector;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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