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The Application of PEST Analysis Based on EBRD and IBRD Methodology

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  • Jaroslav Halík

Abstract

This paper discusses the possible applications of PEST analysis with the use of methodology and data from The European Bank for Reconstruction and Development, and The International Bank for Reconstruction and Development/World Bank/International Finance Corporation. A practical example shows how to use the models when setting up a logistics service company in selected Central/Eastern European markets. The combination of PEST and EBRD/IBRD reports is seen as a viable tool for measuring market potential, its growth or decline, as well as the attractiveness, business opportunity and suitability of access into these countries.

Suggested Citation

  • Jaroslav Halík, 2012. "The Application of PEST Analysis Based on EBRD and IBRD Methodology," Central European Business Review, Prague University of Economics and Business, vol. 2012(3), pages 14-21.
    • Handle: RePEc:prg:jnlcbr:v:2012:y:2012:i:3:id:26:p:14-21
    DOI: 10.18267/j.cebr.26
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    Cited by:

    1. Bernard Collins & Steven Doskey & James Moreland, 2017. "Modeling the Convergence of Collaborative Systems of Systems: A Quantitative Case Study," Systems Engineering, John Wiley & Sons, vol. 20(4), pages 357-378, July.

    More about this item

    Keywords

    PEST; EBRD; IBRD; IFC; business; opportunity;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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