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Intercultural Differences in International Business Negotiation and Enterprise
[Problematika mezikulturních rozdílů v mezinárodním jednání a podnikání]

Author

Listed:
  • Miroslava Zamykalová
  • Soňa Gullová
  • Františka Müllerová

Abstract

When entering foreign markets firms should consider the special characteristics of international environment, existing intercultural differences, try to recognize factors influencing the behaviour and decision-making of consumers, managers, businessmen and negotiators. These characteristics and differences must be respected in the process of preparation and application of suitable marketing policy, corporate and personal management and successful business negotiation.

Suggested Citation

  • Miroslava Zamykalová & Soňa Gullová & Františka Müllerová, 2005. "Intercultural Differences in International Business Negotiation and Enterprise [Problematika mezikulturních rozdílů v mezinárodním jednání a podnikání]," Acta Oeconomica Pragensia, Prague University of Economics and Business, vol. 2005(2), pages 147-157.
    • Handle: RePEc:prg:jnlaop:v:2005:y:2005:i:2:id:192:p:147-157
    DOI: 10.18267/j.aop.192
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    More about this item

    Keywords

    intercultural differences; marketing; management; business negotiation;
    All these keywords.

    JEL classification:

    • F15 - International Economics - - Trade - - - Economic Integration

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