Impact of Management Support on Business Intelligence Adoption: Illustrative Case Study Testing Different Managerial Strategies

Business intelligence (BI) is a crucial tool for organizations to gain a competitive advantage on the market. BI encompasses collection, analysis and utilization of data to enhance decision-making and drive organizational innovation. The system quality or management support most often influences the success of BI projects. The present article aims to verify the importance of management support in implementing BI solutions. The research was conducted in a global shipping company. The research is based on an illustrative case study in which four managerial tactics were tested. A different form of managerial support was applied to the four newly introduced reports provided by BI tools. The results confirm the importance of management support but also show the impact of other factors influencing user behaviour. Keeping the possibility of using the original data sources played a significant role. Thus, the habit effect manifested itself, as it strongly accompanies all efforts for process changes. So far, business intelligence tools are becoming a part of decision-making processes on an operational basis, but management support is still essential at all job levels.