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Формування Інструментарію Для Графічної Оцінки Конкурентоспроможності Підприємства
[Formation of the Toolkit for Graphical Assessment of Enterprise Competitiveness]

Author

Listed:
  • Ruslan Skrynkovskyy

    (Lviv University of Business and Law)

  • Oksana Shpak

    (Scientific Society Shevchenko)

  • Tetiana Protsiuk

    (Ukrainian Academy of Sciences)

  • Irina Noga

    (Donetsk State University of Management)

Abstract

The purpose of the article is to substantiate the theoretical positions and develop practical recommendations for the development of the toolkit for graphical assessment of the competitiveness of the enterprise. It is proved that the graphic assessment of enterprise competitiveness and its interpretation are based on an analytical assessment of the competitiveness of the enterprise. It is revealed that the most common graphic method for assessing the competitiveness of an enterprise is the construction of a polygon of competitiveness. An example of graphic construction of a polygon of enterprise competitiveness is presented. It is determined that the key (basic) parameters (business indicators) of graphic evaluation of enterprise competitiveness are: 1) the efficiency of the operation (activity) of the enterprise (financial, economic, industrial, commercial); 2) the competitiveness of the company's products; 3) the concentration of the market in which the company operates; 4) level of management and quality of labor personnel; 5) efficiency of application of information technologies in the management of the enterprise. The prospect of further research in this area is the development of an analytical method for assessing the competitiveness of an enterprise on the market.

Suggested Citation

  • Ruslan Skrynkovskyy & Oksana Shpak & Tetiana Protsiuk & Irina Noga, 2018. "Формування Інструментарію Для Графічної Оцінки Конкурентоспроможності Підприємства [Formation of the Toolkit for Graphical Assessment of Enterprise Competitiveness]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 4(1), pages 1014-1021, January.
    • Handle: RePEc:pos:journl:30-2
    DOI: 10.22178/pos.30-1
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    More about this item

    Keywords

    enterprise; competitiveness; polygon of competitiveness; graphic evaluation methods; competitive advantages; competitors.;
    All these keywords.

    JEL classification:

    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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