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Особливості Маркетингової Діяльності В Інтернет
[Features of Marketing Activities on the Internet]

Author

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  • Oksana Babiieva

    (Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics)

Abstract

The article is devoted to the analysis of the trends of Internet marketing development. The differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the Internet are determined. The problems of changing the trading infrastructure, the emergence of new channels for the distribution of goods and services, the changing nature of marketing communications, the benefits of interactive marketing are displayed.

Suggested Citation

  • Oksana Babiieva, 2017. "Особливості Маркетингової Діяльності В Інтернет [Features of Marketing Activities on the Internet]," Traektoriâ Nauki = Path of Science, Altezoro, s.r.o. & Dialog, vol. 3(12(29)), pages 4001-4006, December.
    • Handle: RePEc:pos:journl:29-1
    DOI: 10.22178/pos.29-5
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    File URL: http://pathofscience.org/index.php/ps/article/view/429/463
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    More about this item

    Keywords

    Internet marketing; e-commerce; Internet users; marketing activity; interactive marketing.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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