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Marketing Strategies Amid Prolonged Economic Crisis

Author

Listed:
  • Simona-Silvana MARGINEAN

    (Universitatea “Petru Maior” din Tîrgu–Mures Str. Nicolae Iorga, nr.1, Tîrgu – Mures, MURES, 540088, România))

Abstract

This article discusses the main market trends, amid the economic crisis triggered in 2007, from the perspective of modern evolutionary theory applied to marketing

Suggested Citation

  • Simona-Silvana MARGINEAN, 2011. "Marketing Strategies Amid Prolonged Economic Crisis," STUDIA UNIVERSITATIS PETRU MAIOR SERIES OECONOMICA, Petru Maior University, Faculty of Economics Law and Administrative Sciences, vol. 1, pages 55-70, December.
  • Handle: RePEc:pmu:oecono:v:1/2011:y:2011:p:55-70
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    File URL: http://www.upm.ro/facultati_departamente/ea/RePEc/oeconomica/2011/oeconomica1101_05.pdf
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    More about this item

    Keywords

    marketing strategy; economic crisis; natural selection; trends;
    All these keywords.

    JEL classification:

    • M42 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Auditing
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation

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