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Interest in “organic,” “natural,” and “additive-free” cigarettes after hearing about toxic chemicals in cigarette smoke

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  • Sabeeh A Baig
  • M Justin Byron
  • Jessica K Pepper
  • Noel T Brewer

Abstract

Introduction: The US Family Smoking Prevention and Tobacco Control Act requires the government to disseminate information about the toxic chemicals in cigarette smoke. We sought to understand how the descriptors “organic,” “natural,” or “additive-free” affect smokers’ interest in cigarettes in the context of information about chemicals in cigarette smoke. Methods: Participants were a national probability sample of 1,101 US adult (ages ≥18) smokers recruited in 2014–2015. A between-subjects experiment randomized participants in a telephone survey to 1 of 4 cigarette descriptors: “organic,” “natural,” “additive-free,” or “ultra-light” (control). The outcome was expected interest in cigarettes with the experimentally assigned descriptor, after learning that 2 chemicals (hydrogen cyanide and lead) are in cigarette smoke. Experimental data analysis was conducted in 2016–2017. Results: Smokers indicated greater expected interest in “organic,” “natural,” and “additive-free” cigarettes than “ultra-light” cigarettes (all p

Suggested Citation

  • Sabeeh A Baig & M Justin Byron & Jessica K Pepper & Noel T Brewer, 2019. "Interest in “organic,” “natural,” and “additive-free” cigarettes after hearing about toxic chemicals in cigarette smoke," PLOS ONE, Public Library of Science, vol. 14(3), pages 1-7, March.
    • Handle: RePEc:plo:pone00:0212480
    DOI: 10.1371/journal.pone.0212480
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    References listed on IDEAS

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    1. Epperson, A.E. & Henriksen, L. & Prochaska, J.J., 2017. "Natural American spirit brand marketing casts health halo around smoking," American Journal of Public Health, American Public Health Association, vol. 107(5), pages 668-670.
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