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Economic Profits Enhance Trust, Perceived Integrity and Memory of Fairness in Interpersonal Judgment

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  • Keisuke Eto
  • Shigeru Watanabe
  • Hideaki Kawabata

Abstract

Does money lead to trust in personality and intention of others? Humans have a strong tendency to judge the intention of others from their sequent behaviors. In general, people trust others who behave fairly, but not always. Here we show that judgments of both intentional aspects and memory of intentional behavior are automatically influenced by unintentional benefits from the behaviors of others. We conducted a reward-manipulated and repeated trust game by using real participants interacting with moving image partners on a computer screen. The participants assessed likability, trustworthiness, and perceived integrity of the partners in pre- and post-game questionnaires. The results of judgments of all three dimensions and the memory of frequency of each partner's fair behavior (sharing) were strongly influenced by profitability in the trust game, even though all partners shared 75% of the profit and participants were told that profitability was randomly assigned to each partner. Furthermore, these effects were moderated by the gender of the participants: males were more sensitive to monetary profits than were females. The results reveal that humans automatically trust, approve the integrity of, and recall well the fair behavior of others who provide affectively positive outcomes such as monetary profits. We call this phenomenon the “affect ripple effect”.

Suggested Citation

  • Keisuke Eto & Shigeru Watanabe & Hideaki Kawabata, 2012. "Economic Profits Enhance Trust, Perceived Integrity and Memory of Fairness in Interpersonal Judgment," PLOS ONE, Public Library of Science, vol. 7(12), pages 1-8, December.
  • Handle: RePEc:plo:pone00:0051484
    DOI: 10.1371/journal.pone.0051484
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    References listed on IDEAS

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    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    2. Buchan, Nancy R. & Croson, Rachel T.A. & Solnick, Sara, 2008. "Trust and gender: An examination of behavior and beliefs in the Investment Game," Journal of Economic Behavior & Organization, Elsevier, vol. 68(3-4), pages 466-476, December.
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    Cited by:

    1. Fang Zhang & Hang Zhang & Yun Zhang, 2023. "Trust premium in the second-hand housing market: evidence from the negotiation rate," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.

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