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The Impact of Nature Experience on Willingness to Support Conservation

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  • Patricia A Zaradic
  • Oliver R W Pergams
  • Peter Kareiva

Abstract

We hypothesized that willingness to financially support conservation depends on one's experience with nature. In order to test this hypothesis, we used a novel time-lagged correlation analysis to look at times series data concerning nature participation, and evaluate its relationship with future conservation support (measured as contributions to conservation NGOs). Our results suggest that the type and timing of nature experience may determine future conservation investment. Time spent hiking or backpacking is correlated with increased conservation contributions 11–12 years later. On the other hand, contributions are negatively correlated with past time spent on activities such as public lands visitation or fishing. Our results suggest that each hiker or backpacker translates to $200–$300 annually in future NGO contributions. We project that the recent decline in popularity of hiking and backpacking will negatively impact conservation NGO contributions from approximately 2010–2011 through at least 2018.

Suggested Citation

  • Patricia A Zaradic & Oliver R W Pergams & Peter Kareiva, 2009. "The Impact of Nature Experience on Willingness to Support Conservation," PLOS ONE, Public Library of Science, vol. 4(10), pages 1-5, October.
    • Handle: RePEc:plo:pone00:0007367
    DOI: 10.1371/journal.pone.0007367
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    Cited by:

    1. Deborah F Coldwell & Karl L Evans, 2017. "Contrasting effects of visiting urban green-space and the countryside on biodiversity knowledge and conservation support," PLOS ONE, Public Library of Science, vol. 12(3), pages 1-18, March.
    2. Stephanie Panlasigui & Erica Spotswood & Erin Beller & Robin Grossinger, 2021. "Biophilia beyond the Building: Applying the Tools of Urban Biodiversity Planning to Create Biophilic Cities," Sustainability, MDPI, vol. 13(5), pages 1-15, February.
    3. Paul R Armsworth & Lisette Cantú-Salazar & Mark Parnell & Josephine E Booth & Rob Stoneman & Zoe G Davies, 2013. "Opportunities for Cost-Sharing in Conservation: Variation in Volunteering Effort across Protected Areas," PLOS ONE, Public Library of Science, vol. 8(1), pages 1-7, January.

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