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Exploring the factors influencing low-carbon travel: Evidence from Taiwan

Author

Listed:
  • Ying-Wei Wu
  • Ting-Hsiu Liao
  • Hao-Chen Huang

Abstract

This study aims to explore how low-carbon travel intentions are influenced by numerous factors such as low-carbon literacy, environmental attitudes and perceived behavioural control. The study obtained 615 valid samples through a questionnaire survey and employed confirmatory factor analysis to evaluate the reliability and validity of the constructs. Hypotheses were tested using a linear structural equation model. The mediating effect of low-carbon travel intention was assessed and different models were compared through nested model analysis. The results show that under partially mediating models, environmental attitudes and low-carbon literacy significantly impact low-carbon travel through low-carbon travel intentions but perceived behavioral control directly influences low-carbon travel. These insights are significant for tourism operators in formulating strategies and marketing promotions, helping to more accurately target audiences and promote the widespread adoption of low-carbon tourism.

Suggested Citation

  • Ying-Wei Wu & Ting-Hsiu Liao & Hao-Chen Huang, 2024. "Exploring the factors influencing low-carbon travel: Evidence from Taiwan," Journal of Tourism Management Research, Conscientia Beam, vol. 11(2), pages 193-209.
  • Handle: RePEc:pkp:jotmre:v:11:y:2024:i:2:p:193-209:id:3895
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