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Green Products Purchasing Among Malaysian Consumers

Author

Listed:
  • Hossein Nezakati
  • Masoumeh Hosseinpour

Abstract

The world is facing with the environmental degradation. Mainly human behaviour is the responsible of this matter. Malaysian government as a part of the world tries to protect the environment. Along with this way, government aims to encourage the public to change their behaviour towards the environment. Therefore, government has been promoted green products for the desired consumers. This study as a primary one aims to discover the awareness of Malaysian people about the green products in the market. In addition, it is aimed to measure the likelihood of intention of consumers to purchase green products. Chi-square analysis and binary logistic regression were applied.

Suggested Citation

  • Hossein Nezakati & Masoumeh Hosseinpour, 2015. "Green Products Purchasing Among Malaysian Consumers," International Journal of Sustainable Development & World Policy, Conscientia Beam, vol. 4(1), pages 1-6.
    • Handle: RePEc:pkp:ijsdwp:v:4:y:2015:i:1:p:1-6:id:2042
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    File URL: https://archive.conscientiabeam.com/index.php/26/article/view/2042/2927
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    Cited by:

    1. Zuroni Md Jusoh & Thaneswary A/P Mahalingam, 2023. "Factors Influencing Green Product Purchase Behavior among University Putra Malaysia Students," Information Management and Business Review, AMH International, vol. 15(2), pages 81-90.

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